FC Groningen announced in June that the name of their stadium in Groningen would officially change to Hitachi Stadium on 1 July. But the stadium has a different name on the team’s own website: Hitachi Capital Mobility Stadium.
Translation by Traci White
In an interview with RTV Noord, FC Groningen’s general manager Hans Nijland says that Hitachi Capital Mobility Stadium is “the longer version of the official name” and will be used in formal correspondence and statements, such as articles on the website and in printed letters.
“But if I’m welcoming someone to a home match, I’ll just say, ‘Welcome to the Hitachi Stadium. It’s kind of a general name”, Nijland says.
But which name will be gracing FC Groningen’s stadium this fall? It’s Hitachi Capital Mobility Stadium, which rolls off the tongue a little bit less easily than Noordlease or Euroborg. Japanese tech company Hitachi confirmed to RTV Noord that the full name will be the one used on the stadium’s signage.
Lettering for the new name is scheduled to be put up on the stadium on 27 August, which is two weeks into the football season. The current sponsor arrangement will remain in place until 2022, and the financial level of the sponsorship is set to remain the same.
The stadium in the south eastern area of the city had been called the Euroborg from time it was opened in 2006, and the name was changed in 2016 to Noordlease Stadium.