It may look a little odd now, but that thing under construction on the A28 near Assen will soon be one of the largest green digital billboards in the Netherlands.
By Matthijs van Houten / Translation by Traci White
Two massive screens – 100 meters squared a piece – will broadcast messages to the thousands of drivers speeding along the highway starting in May. The ad space is meant to be maintenance-free, environmentally friendly and “green”. Greenledwalls is using stainless steel to build the 25-meter-tall mast, and the LED screens will be powered by 400 solar panels on the structure itself.
The initiators of the project hope that both local and international companies will take advantage of the ad space. Prices for air time range from 160 euros per hour during rush hour and 70 euros in the evening.
According to Niels Vanderveen, the designer behind the billboard which is being developed by Greenledwalls, the digital billboard will be one of the largest of its kind in the Netherlands. Vanderveen is no stranger to LED screen tech: he uses one in the show room of his store in the city centre of Assen.
Photo courtesy of Greenledwalls