On Sunday during the football match between FC Groningen and FC Emmen, northern promotional organisation TopDutch officially launched a new campaign focused on the green chemistry sector.
In recent years, the TopDutch campaign garnered heaps of international attention with their efforts to bring Tesla to the north. That campaign did not pan out, but CDA (Christian Democratic Appeal) alderperson Patrick Brouns still asserts that the campaigns exuded a welcome sense of self-confidence in the region. “TopDutch is a brand in and of itself”, Brouns says. “We’ve kept track of what the impact was of the first campaigns, and they really had a wide international reach.” According to the partners involved in TopDutch, the campaigns have resulted in several other companies seriously considering setting up in the north.
TopDutch’s new focus in green chemistry. The new campaign, which has been in the works all year and was officially launched on Sunday, aims to shine the spotlight on the northern companies working in the chemistry sector in the hopes of helping the industry continue to grow.
The three northern provinces of Groningen, Drenthe and Friesland are investing 1.6 million euros into the TopDutch organisation, of which 600,000 euros has already been disbursed. The promotional group, which originally started as a WhatsApp group, will be moving forward without one of its founding members, Stef van der Ziel, who announced he would be leaving TopDutch last week.