Plans by Marketing Groningen to create the Netherlands’ highest cinema 45 metres up the Martini Tower in Groningen have reached their funding target of 50,000 euros.
Translation by Thomas Ansell
The Groninger Internet Courant reports that plans to build the highest cinema in the Netherlands (albeit a small one) at a height of 45 metres inside the Martini Tower have met their funding goal of 50,000 euros through Voor de Kunst.
The money raised by the successful crowdfunding campaign, which began in June and will officially end later this week, will go toward building a small screening space showing films about the history of the church.
Groningen’s Martini Tower, better known as d’Olle Grieze by locals, is the quintessential tourist destination in the city, and local marketing agency Marketing Groningen is looking for unconventional ways to attract new – and return – visitors to the tower. The viewing room is one of several novel features and experiences that Marketing Groningen is looking into offering inside the tower: a pop-up restaurant 70 meters up the tower, using the tower as part of a fitness boot camp and hosting intimate acoustic concerts are among the other possibilities.
Other potential allocation sources for the money are the tower’s lighting and revamping the entrance. RTV Noord reports that construction works to install the new features could start in November and that they should be able to be carried out without closing the tower to visitors.