From London to Groningen: that move has been made by the company LinkBundle last year. The company chose to move to Groningen after the announcement of the Brexit. But how is it for the company to change from such a big city to a smaller, university city?
The move of LinkBundle – which offers clients a unique digital tool that enables companies to compare their own results with those of competitors – gained a lot of publicity last year. How do you like it in Groningen so far?
Groningen is excellent
‘Excellent! We like it very well in Groningen, so we certainly don’t regret our choice. On the contrary: Groningen is a beautiful city. But what is more important to us, is that there are many digitally oriented companies, and that many people study at the University of Groningen or Hanze University. They are our potential employees of the future. It is of course smaller here than in London, but that also has its advantages, because we now also work for a different type of customer. So far, so good!’, spokesman Gijs Seubers says.
The product that LinkBundle offers, is a smart tool that gives marketing managers and entrepreneurs insight into the data of the various marketing divisions within their company. These managers gain insight into the actual performance of their different activities. But not only large banks or other large companies can make use of it: other, smaller companies as well.
‘With LinkBundle’s tool, companies gain insight into the performance of their own companies in relation to the competition. That knowledge can then be used to improve performance. Using data to gain insight, and then improving performance: that’s what it comes down to’, says Seubers.
LinkBundle has completed the transfer, and now it can concentrate on its ambition: further growth in Groningen. ‘I expect that we will grow both nationally and internationally. And since we are originally a software company, we are constantly working on improving our tool. We think that there is a need for our comparison tool and service, so I have every confidence that we will continue to grow. We hope to be able to report a vacancy again soon’, says Gijs Seubers.