The giant Swedish furniture store on the Sontweg will soon serve up home-deliveries via Thuisbezorgd.nl: hungry diners in the city can chow down on the store’s iconic meatballs in the comfort of their own home.
Translation by Thomas Ansell
For many of us, the best part of a trip to IKEA is not the well-priced home wares, the bargain bins near the checkouts, or the random extra bits and pieces picked up on a two-hour epic stroll. It is the restaurant, specifically the Swedish meatballs (the vegetarian variant is equally excellent).
IKEA in Groningen is the first store in the Netherlands to offer delivery food through Thuisbezorgd.nl. If it is well-received, the Swedish company is considering offering the service in other Dutch cities. A large menu is available through the Thuisbezorgd.nl website and app, including hot dishes, desserts, wraps, cookies, and drinks, but the store’s famed one euro breakfast is not on the list. Stefan Kroes, store manager at IKEA Groningen, says, “You can order our furniture and accessories online, so why not test it out with our popular foods, too?”
All food deliveries by IKEA will be made by electric bike, according to Joey Bloemendal, head of sales at Thuisbezorgd.nl. “We are always looking for ways to innovate and broaden our range, so we are very excited about this new collaboration with IKEA.”
UPDATE: 7:33 a.m., Thursday, 10 January
In comments to RTL Nieuws, IKEA Netherlands PR representative Iris Midavaine explained that the Swedish furniture company chose to roll out its Dutch home delivery pilot in the north due to the location of the Groningen store. “The store is fairly close to the city centre and that means that we can guarantee short delivery times. It’s also a student city, so we’re curious to see how interested people are in this service.”
The delivery hours are between 11 a.m. and 8 p.m.