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              Drenthe FestiValderAa to celebrate its tenth anniversary in style

              Drenthe FestiValderAa to celebrate its tenth anniversary in style

              Groningen launches new sustainability website

              This week in Arcadia: ballerinas and gardening workshops

              This week in Arcadia: ballerinas and gardening workshops

              international_students

              Groningen municipality is looking for local families to help host international students

              Demand for apartments in Groningen remains red hot

              Arriva to reduce its bus presence by 14 percent in Friesland

              Arriva to reduce its bus presence by 14 percent in Friesland

              Groningen and Drenthe to pilot electric car sharing initiative

              Groningen and Drenthe to pilot electric car sharing initiative

              Students refurbish bicycles for Ukrainian refugees in Assen

              Students refurbish bicycles for Ukrainian refugees in Assen

              Ter Apel situation under control, cabinet looks for more permanent solution

              Ter Apel situation under control, cabinet looks for more permanent solution

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                Drenthe FestiValderAa to celebrate its tenth anniversary in style

                Drenthe FestiValderAa to celebrate its tenth anniversary in style

                Food festivals set to return to Emmen

                Food festivals set to return to Emmen

                Groningen to host Sustainable Homes Day

                Groningen to host Sustainable Homes Day

                Reports of needle drugging filed in Groningen

                Reports of needle drugging filed in Groningen

                Companies in Dutch energy sector seek next cohort of young leaders

                Companies in Dutch energy sector seek next cohort of young leaders

                Armenian artefacts, Noah’s ark relic on display at Drents Museum

                Armenian artefacts, Noah’s ark relic on display at Drents Museum

                Groningen Meikermis fair about to kick off

                Groningen Meikermis fair about to kick off

                Marching trees kick off Arcadia arts festival in Leeuwarden

                Marching trees kick off Arcadia arts festival in Leeuwarden

                What’s happening in May? Events and activities from our partners

                What’s happening in May? Events and activities from our partners

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                  Drenthe FestiValderAa to celebrate its tenth anniversary in style

                  Drenthe FestiValderAa to celebrate its tenth anniversary in style

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                  This week in Arcadia: ballerinas and gardening workshops

                  De Wolden named cultural municipality of Drenthe in 2023-2024

                  De Wolden named cultural municipality of Drenthe in 2023-2024

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                  Arcadia launches performing arts festival

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                  Popular Drenthe youth’s summer programme set to return in 2022

                  Remembrance Day and Liberation Day: Deep dive

                  Remembrance Day and Liberation Day: Deep dive

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                    What’s it like working in Northern Netherlands?

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                    ESN/ISO: “International students neglected in higher education in the Netherlands”

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                    ESN launches ‘buddy programme’ for students in Groningen

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                    ‘University of Groningen must do more for the mental health of students’

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                      Annual Beta Business Days event a success

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                      I_amsterdam

                      “I amsterdam” sign coming north?

                      Traci White by Traci White
                      October 17, 2018
                      in Culture
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                      The city of Amsterdam is looking to get rid of its iconic tourist attraction, the massive letters spelling “I amsterdam” in front of the Rijksmuseum. Could they be coming to Groningen or Friesland?

                      Annalies Usmany, an alderperson for the city of Appingedam in Groningen, told RTV Noord that the municipality will be happy to take the letters off their hands. The Groningen town with 11,000 inhabitants can rearrange the letters to spell out “I am damster” instead.

                      Usmany says, “The letters are just right for us and we can give them an environmentally friendly second shot at life. With the slogan ‘I am damster’, our municipality can make sure that visitors feel welcome here.” The city is also actively campaigning to serve as an alternative tourist destination to Amsterdam.

                      Amsterdam Lake District

                      When the news came out last week that the municipality was considering removing the letters, which have become a symbol of Amsterdam’s explosive tourism industry and GroenLinks argue promotes individualism, Lysanne Kuindersma from Joure also jumped at the chance. She runs the Amsterdam Lake District tour, which is actually a bus tour of Friesland and other provinces around the IJsselmeer. Kuindersma told the Leeuwarder Courant that her family-owned company could just add the words “lake” and “district” to promote their cheekily named tour.

                      Amsterdam_Lake_District

                      The letters at the Rijksmuseum are not the only version of the sign in Amsterdam: tourists also climb the red and white words outside of Schiphol airport and at the Sloterpas lake. Two other versions of the sign are used for promotional events.

                      The letters, which are part of the Amsterdam marketing department, were developed by advertising agency KesselsKramer. They are more ten two meters tall and 23.5 meters wide, and have been located on the Museumplein since 2004.

                      Photo source: Google Maps

                      Tags: AmsterdamAppingedamFrieslandGroningenI amsterdamJouremarketingtouristm
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