Euphoria has outlets in both Heerenveen and Leeuwarden
Translated by Thomas Ansell
Since the Coronavirus pandemic began in March, Euphoria has seen its sales double in its two outlets, say the chain’s owners in the Omrop Fryslân. “Our sales are fourty or fifty percent higher”, says Mieneker ter Maat, “and the webshop is perhaps even more successful. We really have our hands full”, she says.
The most popular products are ‘erotic games’, that can be used whilst maintaining social distancing, says Ter Maat. “The partner-vibrator can be used via an app from a distance, so you can have sexual contact whilst sitting on the other side of the world. In the current times, that’s really great”. At the beginning of the outbreak, the shop’s fortunes looked grim: “in April I thought that this won’t come to anything good [for us]”, says Ter Maat, “but after that there was a huge rush and it all got very busy.”
With it being more difficult to date during the Coronavirus outbreak, has the rise in sales been a new group of people? “Actually no”, says Ter Maat, “our customers are of all ages. People are sitting at home more, and they’re buying more toys and games they can use together, or just by themselves. The shop is naturally a bit less anonymous than online, but we have noticed that people like it when they get advice and more information. They often begin by saying ‘I’ve got a weird question’, but we find nothing strange.”
Euphoria’s popularity isn’t just spreading by word of mouth, either. They have even started to sponsor a sports-team. “We sponsor the rugby club in Heerenveen- our name sits right on the bum, on the back of the shorts”.