From Wednesday 15 to Saturday 18 January, Groningen will become the center for new European music, during the Eurosonic Noorderslag (ESNS)-festival.
The event is unique in Europe, and is on for the 23rd time this year. It attracts tens of thousands of music lovers to the city of Groningen, with 33,000 expected this year.
In addition to the official program, for which you need a ticket, there are dozens of free performances and events. An stage on the Grote Markt is also free to access, with a whole range of artists performing between Thursday and Saturday. Big names include Broederliefde, and Thomas Azier.
Eurosonic Noorderslag also includes a music conference and showcase for Dutch music during the Noorderslag evening. During Eurosonic Noorderslag, around 300 gigs will take place and 150 panels will be organised. The event is likely to attract around 33,000 visitors (including 3,000 music industry professionals) from more than 43 countries.
The first edition of Eurosonic Noorderslag was held in 1996 under the title Noorderslag and was then still a “competition” between Belgian and Dutch bands.
Eurosonic Noorderslag is organised by Stichting Noorderslag with the aim of strengthening the European pop sector and promoting European pop music. To achieve this, the foundation offers a platform for the presentation of European music talent and promotes its international exchange.
Image via ESNS