EDC’s order book bulged during the lockdown
Translated by Thomas Ansell
EDC is one of the European market leaders in erotic products, says economie.groningen, and will shortly open its new 3,000 square metre warehouse and fulfilment centre in Veendam in the east of the province of Groningen.
The expansion will bring tens of new jobs to the area, and has come about due to a surge of orders for its products during the Coronavirus lockdown. EDC is better known for its online store EasyToys, and has found significant success in recent years, making around 33.4 million euros in 2019- up more than 50 percent on the year before.
According to the CEO of EDC Retail, Eric Idema, the growth came from EDC snapping up the online activities of Beate Uhse, another sex toy and erotic product retailer. During the peak of the Coronavirus lockdown, orders at EDC jumped around 162 percent.
The new warehouse and centre is partially being built in anticipation of any further Coronavirus lockdowns, as EDC had some problems fulfilling orders due to hold-ups at the border. The company also wants to take advantage of seasonal peaks in activity: “for example we see our sales peak in the Christmas period, with orders piling up from Black Friday onwards. Our advent calendar too, a variety box filled with different games, is a seasonal product that takes up lots of room”, says Idema.