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              VDL of Heerenveen, bus maker for over 100 years, to switch to building houses

              VDL of Heerenveen, bus maker for over 100 years, to switch to building houses

              Whole of Netherlands regulations against COVID-19 Coronavirus announced

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              And unto us a son is born: Baby Elephant born at Wildlands in Emmen

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              Drents hairdressers to take part in ‘lights on’ campaign to ask for re-opening

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              Students in Groningen call for library re-opening

              RUG Library expands available study spots

              Trending Tags

              • Covid-19
              • Lifestyle
                • All
                • Food & Drinks
                • Nightlife
                • Shopping
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                Internal tourists flocked to Province of Groningen during lockdown Summer

                Internal tourists flocked to Province of Groningen during lockdown Summer

                Rebellion against Coronavirus regulations on the cards as Horeca operators threaten to open terraces on Tuesday

                No festival, but still blockbusting new films and documentaries in Friesland for Northern Film Fest 2020

                Ticket sales for International Film Festival Assen begin

                ‘Ommetje’ app inspires people across the Netherlands to get their steps in

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                First skaters take to the ice on the Paterswoldsemeer, but management says that ice is too thin

                Paterswoldsemeer not safe for ice skating (yet)

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                Zondag in Groningen’s Noorderplantsoen comes up with ingenious Valentine’s Day idea: coffee-cup dating!

                Northern cold snap: natural ice skating rinks now open across Groningen, Friesland and Drenthe

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                Shops can open for ‘click-and-collect’ services from today

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                Nite Hotel project in Groningen aims to bring ballet and theatre to everyone (via Zoom)

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                  Groningen to relocate last remaining city beaver

                  Groningen to relocate last remaining city beaver

                  Harlingen to gain huge sculpture by renowned artist Frank Stella

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                  Dutch art detective says that apprehended drug lord owns Groninger Museum’s stolen Van Gogh

                  Groninger Museum’s stolen Van Gogh likely hangs on cocaine kingpins wall

                  Elfstedentocht committee: organising a race this year would be irresponsible

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                  Pekela Museum in Groningen returns lost Jewish torah decoration to the Netherlands

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                  Groningen-based photographer wins prestigious Zilveren Camera prize

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                  ‘Diever, Village of Shakespeare’ to celebrate Drents Shakespeare society’s 75th anniversary

                  Greenlights 2021: Minerva’s artists show their talents online

                  Greenlights 2021: Minerva’s artists show their talents online

                  Fries Museum to loan series of renowned portraits from London’s National Portrait Gallery

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                    From a WhatsApp group to a community: BLOG offers a ready-made social space for Black Ladies in Groningen

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                    “We were hoping to start making friends in the summer”

                    Party at home like a King with Temple this weekend

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                      From Chile to the USA: Repak in Emmen eyes up the global market

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                      Dutch trousers! Drents-born entrepreneur finds success in Canada with low-price equestrian gear

                      Dutch trousers! Drents-born entrepreneur finds success in Canada with low-price equestrian gear

                      The Northern Times by The Northern Times
                      January 19, 2021
                      in Opportunities
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                      Manon Schuten runs EQ Athletica from Ter Apel in the Province of Groningen

                      By Redmar Bosma

                      Manon Schuten, now the owner of EQ Athletica, had ridden horses from a young age. Once she had relocated from Nieuw Weerdinge (near Emmen) to Canada, she saw to her surprise how expensive a pair of riding trousers are. Incensed by the price, she decided to design and market a better and more affordable version herself. Now, three years later, three factories started to produce riding clothing for Schutens brand: EQ Athletica.

                      “The pants are designed for normal women. So no standard fashion sizes”, says Schuten (27). “It is of very good quality, made of a high quality cotton compression fabric, it has zippers so you can store your car keys, for example, there are pockets at the back for your phone, and not unimportantly: they make your butt look good!”

                      Schuten, now lives in Ter Apel in Groningen, but left Nieuw Weerdinge for Canada six years ago. Her boyfriend was attending the High Agricultural School in Dronten and went to Canada for a four-month internship. “When he was graduating a year later, he was asked if he wanted to work at his old internship farmer’s new company in Canada. I was studying Business Administration at the time and wanted to do an internship abroad. We decided to go so that he could start working at the mechanization company and I could graduate from a large hotel chain”, says Schuten.

                      Sewing machine

                      Whenever Schuten had free time, she liked to ride horses, but when she needed a new pair of riding breeches after several months, she found that they cost $ 260. “That price is especially high because of the intermediate stockists they pass through. In the Netherlands you can buy one for 80 to 100 euros. I immediately thought, ‘Manon, you can produce this cheaper’.”

                      “I’m a doer, so I quickly went all over the internet to find out how to design trousers. From Youtube, to Google guides, to a trial subscription of Adobe Illustrator, I immediately threw myself into it. For a year I have been fine tuning my technique behind the sewing machine. Making things a little longer, or a little shorter. I am quite a perfectionist. My friend said it is good enough anyway, now get it on the market. I started doing that and every day I am busy improving the products”, she says.

                      “I have been looking for a manufacturer for nine months. Ultimately, I requested samples from three producers to see who delivers the best quality. It turned out to be from India, a specialist in the manufacture of riding trousers”, says Schuten, adding that the working conditions at the factories she uses are fair.

                      Intermediaries

                      First, EQ Athletica started selling in Canada and the US by themselves and later through retail partners, and ‘ambassadors’ who are just as fond of fashion and horses as Schuten. She has partners in Pennsylvania, Toronto, Calgary, and from May 1 also in Vancouver. “In this way we also offer them a business opportunity. They can get started with their own company. These people are, for example, a horse masseur, and use their EQ Athletica business to supplement their income to a full time income.

                      To draw attention to the clothing, Schuten visited riding schools, boarding stables, clinics and horse shows. “I always try to make something fun out of this. I bring a snack and tell about the products and give people a chance to try them out. In this way I also immediately receive feedback on the products. About 70 percent, she says, is sold through face-to-face meetings. 90 percent who try the breeches buy them, she says. “The first collection was for sale in 2018. In 2019 we returned to the Netherlands and during that time thousands of trousers were sold. ”

                      “The trousers will soon be for sale in the Netherlands too. I will take care of that myself. Customers can buy them via the site eqathleticabymanon.nl, which is still being worked on. The pants cost 150 euros, but these pants are not inferior to the luxury brands ”, says Schuten, who is expanding the range to include t-shirts, sweaters and body warmers. I hired influencers to promote the products. We now have more than 6000 followers. ”

                      Business spirit

                      Schuten is not surprised that she is now so busy with her own company. “I’ve always been entrepreneurial. I will get that from my father, who runs a medium-sized construction company. I just didn’t think it would go so fast. Turnover even doubled in 2019. Still, I have never found it very exciting. Probably because it all happened very gradually, ”she says.

                      Despite the Coronavirus preventing Schulten from personally introducing riders to her products, she is confident in expanding her market. In the meantime, she says she fully enjoys doing business. “I’m not a person of structure and planning. To a certain extent, this is necessary for EQ Athletica to run properly. But it’s mainly about creativity. Come up with ideas and enjoy what you do. That makes me happy. ”

                       

                      Tags: DrentheEQ AthleticaequestrianismGroningenhorsesmake it in drenthe
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