Dutch shoppers are increasingly crossing the border to Germany to do their grocery shopping, as prices in Dutch supermarkets remain high.
A recent study by the Dutch Consumers’ Association found that prices for a basket of common groceries were on average 15% lower in Germany than in the Netherlands. This difference is even greater for some products, such as milk, cheese, and eggs.
As a result, many Dutch families are now making regular trips to Germany to stock up on groceries. But how much can they really save by crossing the border? A Dagblad van het Noorden reporter decided to find out by comparing the prices of 25 common products in two supermarkets: Albert Heijn in Emmen and Kaufland in Meppen.
The reporter chose products that are popular among Dutch consumers, such as cheese, coffee, beer, chocolate, and diapers. He also tried to find products that are comparable in quality and quantity, and that have a long shelf life. He did not look at fresh produce, such as meat, vegetables, and fruit, because they can vary in price and availability depending on the season and the supply.
The DVHN report says the price discrepancies are striking: the total bill at Kaufland was 60 euros cheaper than at Albert Heijn. That is a difference of 40 percent. The reporter found that almost all products were cheaper in Germany, except for two: peanut butter and chocolate sprinkles, known this side of the border as hagelslag. The biggest price differences were for cheese, coffee, beer, and diapers. For example, a kilogram of cheese cost 7.49 euros at Kaufland, while at Albert Heijn you have to fork out €11.98. A pack of 104 diapers cost €11.99 at Kaufland, while at Albert Heijn you usually have to pay €19.99.
The reporter also asked some Dutch shoppers at Kaufland why they preferred to shop in Germany. They gave various reasons, such as lower prices, better quality, wider variety, and friendlier service. Some of them said that they saved hundreds of euros per month by shopping in Germany. They also added that they enjoyed the experience of shopping in a different country and culture.
In addition to the price difference, there are a few other reasons why the cross-border shopping is gaining momentum. German supermarkets are often larger and have a wider selection of products than Dutch stores. They also tend to have more competitive pricing on non-food items, such as clothing and electronics.
While the allure of saving money is undeniable, there are factors to consider beyond price tags. Cross-border shopping can be beneficial for cost-conscious consumers, but the DVHT reporter points out it is important to factor in the time, fuel, and other expenses associated with the journey. Besides, some products may have different ingredients or labels in Germany, which could cause confusion. He advises bargain hunters, especially those suffering from allergies, to check the labels carefully before buying or consuming any products.
The reporter concludes that shopping in Germany can be a good option for Dutch consumers who want to save money and try new products, but that they should also be aware of the risks and inconveniences involved. While the attraction of bargain hunting abroad is unlikely to wane, it remains to be seen how the retail landscape on both sides of the border will adapt to cater to changing consumer preferences and the ever-evolving pursuit of value for money.
