The Northern Times
  • News
  • Lifestyle
  • Culture
  • People
  • What’s happening
  • Economy
  • Opportunities
No Result
View All Result
  • News
  • Lifestyle
  • Culture
  • People
  • What’s happening
  • Economy
  • Opportunities
No Result
View All Result
The Northern Times
No Result
View All Result

Dutch Football Association backs down in FC Emmen EasyToys sponsorship row

September 25, 2020
in Uncategorized
Home Uncategorized

The KNVB, which counts Nike and Heineken amongst its sponsors, wanted to block the online sex-toy superstore from sponsoring the Rood-Witten

Translated by Thomas Ansell

“I’m very pleased that there’s now clarity. We’re finishing off the week with a win”, says Eric Idema, director at EasyToys, who have finally been confirmed as the new chief sponsor of FC Emmen. As reported by RTV Drenthe.

“Yesterday evening we had a meeting with the KNVB and FC Emmen. We reached an accord regarding the sponsorship, which has satisfied everyone”, added Idema. The first time that the Emmen players will take to the field in EasyToys-sponsored shirts will come on Sunday, when they play Willem II (Tilburg) at de Oude Meerdijk.

FC Emmen had wanted to present Veendam-based EasyToys as its new main sponsor last week, but the KNVB made an emergency intervention. The Football Associations said that the sponsorship couldn’t go ahead due to a ban on sex-industry related sponsorship. The argument came to public attention, and set off a large debate within the Netherlands.

“It felt quite awful that we were put in the ‘sex-industry’ box”, says Idema, “it’s like saying that our Marketing Team are working as sex-workers. That’s not something I see as sensible, but we’ve found a solution”, he added.

The original three-year deal has been shortened to just one year, at the end of which all the professional football clubs in the Netherlands will be consulted to clarify the rules around sponsorship. After that, the deal could be lengthened again.

The country-wide debate has put EasyToys at the front of everyone in the Netherlands minds, with Idema reporting that the website (the largest in the Benelux for sex toys and erotic supplies) has a huge uptick in visitors. “Normally, our social media posts get about 200,000 views, Last week it reached 20 million! That wasn’t really what we wanted, though. We wanted to be FC Emmen’s sponsor, and we are now. On Sunday I’ll take my place in the stands with pride when we play Willem II.”

Image (of FC Emmen fans in 2012) by Jack Wolters, of JW Sportfotografie. Via Wikimedia. License here.

Tags: DrentheeasytoysFC EmmenfootballKNVB

Related Posts

The Northern football clubs’ monthly round-up: August
Sports

The Northern football clubs’ monthly round-up: August

August 28, 2023
FC Groningen: A Fallen Giant Lifted by Its Supporters
Sports

FC Groningen: A Fallen Giant Lifted by Its Supporters

August 16, 2023
Dutch women’s football team roars into the World Cup
Sports

Dutch women’s football team roars into the World Cup

July 19, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular News

  • Father and six children from Ruinerwold lived in basement for years waiting for the end of time

    Father and six children from Ruinerwold lived in basement for years waiting for the end of time

    2873 shares
    Share 1149 Tweet 718
  • Scottish company working on ferry service between Edinburgh and Eemshaven

    1827 shares
    Share 731 Tweet 457
  • German students score rap hit with “Bonnetje Mee”

    1730 shares
    Share 692 Tweet 433
  • Two COVID-19 Coronavirus cases confirmed in Province of Groningen

    1491 shares
    Share 596 Tweet 373
  • Olympic champion Epke Zonderland now a doctor

    1374 shares
    Share 550 Tweet 344
The Northerntimes is powered by: TopDutch

No Result
View All Result
  • Arts
  • Contributors
  • Covid-19 News
  • Covid Chronicles
  • authority
  • personal
  • photo reportage
  • professional
  • Crime
  • Culture
  • Drenthe
  • Dutch history
  • Econ 050
  • Economy
  • Education
  • Eurosonic Noorderslag
  • Friesland
  • Groningen
  • Health
  • Lifestyle
  • Make it in the North
  • National
  • News
  • Nightlife
  • Opinion
  • Opportunities
  • Education
  • People
  • Expats
  • International students
  • Politics
  • Shopping
  • Sports
  • submitted articles
  • Top Dutch Business
  • Travel
  • Typical Dutch
  • Ukraine
  • Uncategorized
  • What’s happening
  • World

Welcome Back!

OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Submit a article

Send in an article to be published on The Northern Times.

Send a news tip

Got a story idea or want us to be aware of anything?