De Drie Gezusters café on the Grote Markt in Groningen will soon be serving their own blond beer in addition to beers from other breweries.
The introduction of the beer is in honour of the one-year anniversary of the café joining Meyer Beheer, a hospitality management company.
On Saturday 3 March, the beer – De Drie Gezusters Blond – will officially be introduced, along with a new house style for the café. The new beer and new style signify efforts by the café to look to the future.
Grand Café De Drie Gezusters, Sports Bar De Groote Griet, Café Hoppe, De Drie Gezusters Upstairs and Hotel de Doelen are all iconic businesses on the south side of the Grote Markt, and all of them have been a part of Meyer Beheer since last year.
“These businesses are institutions in Groningen. So many people have great memories at all of these places, and our objective is to make sure that people can have a great experience”, says Eelco Kuijpers, head of hospitality services at Meyer Beheer. “De Drie Gezusters is like Groningen’s living room. Our goal is to continue to improve the quality of the café’s appearance, staff and what they have to offer.”
By introducing De Drie Gezusters Blond Beer, the grand café is in keeping with current premium beer trends. The beer will be brewed for the café in collaboration with Baxbier Brewery, and is characterised by a fruity and flowery flavour which makes it easy to drink. The beer pairs well with one of De Drie Gezusters’ signature dishes, tay-toy skewers: a tenderloin skewer with peppers, onions and tay-soy dressing.