The province of Drenthe will hand out free shower timers to residents from March 25th to May 11th. The first stop will be the town of Beilen.
The stunt is part of the campaign “Drenthe on the way to energy neutral, Gewoon zo!”, designed by the Province of Drenthe to encourage citizens to consume less energy.
The idea is to help residents use less hot water, reduce CO2 emissions and at the same time save money on energy bills, which have grown substantially following the Ukraine crisis.
With the shower timer, a family can save more than 15,000 liters of water and 60m3 of gas on an annual basis, states the campaign. This equates to approximately 90 euros in savings per year.
The distribution team of Gewoon zo! will be handing out shower timers on Wednesday afternoons, Fridays and Saturdays in the shopping streets and at stations of cities and villages in Drenthe; campaigners will also engage in conversation with passers-by to explain the importance of shorter showers.
This is not the first action in the campaign. This past winter, campaigners launched the #polarbearchallenge, which encouraged everyone to turn the heating down and wear an extra sweater instead. In addition, the campaign designed a teaching package to be used in schools to help children learn about energy saving.