Accell Group owns more than 20 bike companies, sells to 80 countries, and rakes in over 1 billion euros per year worldwide
Translated by Thomas Ansell
Accell Group, the biking giants behind Sparta, Raleigh, Babboe; Batavus, Koga, and many more brands, is suffering from delays in parts coming to their factories, with the knock-on effect of fewer bike deliveries to clients. As reported by the Omrop Fryslân, sales of both e-bikes and normal bikes have fallen.
The shortage is being caused by various global shortages and delays caused by, amongst other things, the Coronavirus pandemic and issues with global trade like the Suez Canal blockage. Accell has factories across the world, with most being situated in Europe, and sells about 1 million bikes per year in more than 80 countries.
The only minor silver lining to the falling deliveries is that due to the various Coronavirus lockdowns lots of bike shops have been closed for several months: meaning that pressure on Accell’s supply lines has lessened as well.
Image by Alexei Maridashvili on Unsplash