It had looked like the club was heading into a 5 million euro hole
Recently Wouter Gudde, director of FC Groningen, announced at the Commercial Club Groningen that the club was heading for a shortage of 5 million euros, from a total turnover of twenty million euros.
It is impossible to say whether the return of Arjen Robben will completely nullify this shortage, but it is looking like very large part of that shortfall will be made up, thanks to new sponsorship possibilities, more season tickets being sold, and even interest in the corporate boxes at the Euroborg.
Marketing manager Edwin Froma announced this morning via RTV Noord that 2755 season tickets had already been sold up to 07:00 this morning. According to him, the number of new tickets sold would have been even greater if the FC Groningen website had had no problems this weekend.
It is also positive that interest in skyboxes is increasing again: five applications for the pricey suites have been received since Saturday.
But, in addition to the direct income from tickets, FC Groningen will also indirectly raise money, thanks to sponsors, marketing and television rights.
As for the sponsors, Froma reports that suddenly there is a lot of interest from companies again. The club has also already ordered three thousand shirts with ‘Robben 10’ on them to sell to fans.
It is still not clear how many supporters will be allowed in the stadium when the competition opens again in two and a half months.