The goal of a new campaign is to get more people taking day-trips in the Province
Translated by Thomas Ansell
Merk Fryslân, the marketing organisation tasked with bringing more tourists to the Province, has launched its newest campaign with a kick-off event on the Oldehoofsterkerkhof. The campaign aims to get residents of Friesland to ‘take a trip in their own province’, reports the Omrop Fryslân.
The campaign has been organised in collaboration with the VVV (tourist information point) for the Waterland van Friesland, and the Arriva transport company. Essentially, the campaign shows the Frisian alternatives for popular holiday destinations that are no longer accessible due to the Coronavirus pandemic. Think (it may require a bit of mental stretching), then, of comparing the Oldehove to the leaning tower of Pisa, or the Kale Duinen in Appelscha with the Sahara.
“We’ve chosen to show people that they don’t need to travel the world over to see wonderful things”, says Martin Cnossen at Merk Fryslân. “We have made a little joke about all the world-renowned attractions in Friesland. It’s time for residents here to better know their own province”.
The campaign is intended to reach everyone that lives in Groningen, Friesland, and Drenthe- and aims to attract people for short holidays and weekend trips. “The Spring was awful for our tourism sector, and we want to extend the season somewhat”, says Cnossens.
From Monday, fourteen Arriva buses will take to the streets of the Province, bedecked in ‘Wereldreis Friesland Style’ (A world tour, Friesland style) branding, with some also displaying the 11 Fountains that were designed and built for Leeuwarden/Friesland’s star turn as European Capital of Culture in 2018. Part of the campaign is also aimed at getting more people to visit the fountains, which are placed in the 11 cities of the ‘Elfstedentocht’ skating race, and each of which has a specific symbolism.
Image: the Kale Duinen near Appelscha. Via Wikimedia user Steven Hogebrink. License here.
